Coming Soon Page Examples That Build a Launch List
A coming-soon page has one job: turn early interest into an email list you can sell to on launch day. Get it right and you open to demand instead of silence. Here’s what works, with examples you can copy.
The one thing a coming-soon page must do
Capture the email. Everything else on the page — the countdown, the story, the pretty photo — exists to make someone type their address and hit the button. If the email field isn’t the obvious primary action, the page is decoration.
A structure that converts
- A curiosity headline. Tell them what’s coming without giving everything away. “Something good is coming” beats a blank logo.
- A one-line reason to sign up. What do they get for being early? First access, a launch discount, a limited drop.
- The email field + button. Short button copy in first person: “Notify me,” “Get early access.”
- A trust line. “No spam. One email when we launch.” Reassurance lifts sign-ups.
Example angles
- The scarcity drop: “Only 200 units. First in line get first pick.” → button: Save my spot.
- The launch discount: “Be first to know — and get 15% off launch day.” → button: Send me the code.
- The insider list: “We’re building something for [audience]. Want the inside track?” → button: Count me in.
Notice each pairs a specific promise with a first-person button. Generic “Submit” pages underperform every time.
Build one in under a minute
You don’t need to design this from scratch. The free LeakyLander generator has a coming-soon template built for exactly this: add your headline, offer and colour, and publish a hosted page that captures every email to a private dashboard. Point your Instagram bio or ads at it and start collecting a list today.
After the page
A launch list is worth little if your store then leaks the sales it worked to earn. Before launch day, check your conversion rate against your industry and get a full revenue leak audit at Revyfix.